Our Day Two Roundup
On this second day of the London Book Fair, we’re joined by the Ribbonfish Managing Director, Marc Defosse. The day started productively with lots of great meetings and catchups with old friends and colleagues, and we’re just about to head to some post-show drinks with the Fahrenheit Press rabble. Such are the wonders of this seminal book fair.
After catching up with the guys and girls of Oxford University Press, we bumped into Alison Jones, former Director of Innovation Strategy at Macmillan and current consultant and coach. We’re looking to interview her about the move from publishing goliath to freelance consultant sometime soon, so keep your eyes peeled. After much mingling, we also managed to catch some talks at the tech theatre.
Piracy and publishing
The first talk of the afternoon was from Stephan Anescot at Red Points, who discussed the modern issue of piracy. Digital piracy is affecting publishers both small and large, and Red Points are major players in the IP protection field. Anescot spoke a little about the reasons for consumers downloading eBooks illegally online, and considers one of the key factors to be the speed at which individuals can access this material without difficulty. As just one example, you can find a digital PDF copy of 50 Shades of Grey within just a minute of a Google search. The answer is to battle technology with technology, using machine learning algorithms to detect and take down offending files.
Driving sales by creating a direct 2 consumer (D2C) fully optimized website
This promotional talk featured Biztegra and their Chief Commercial Officer and Co-Founder, Murray Izenwasser. He outlined the features of their solution, Publishr. Over the course of the presentation, he highlighted the changing book industry and how publishers need to adapt to sell directly to the customer online. Concerns about search engine optimisation, social media, and other issues often prevent publishers maximising their reach and their online sales, and Izenwasser spoke about how this can be addressed.
Digital revolution – The road ahead in India
India is one of the world’s fastest growing economies. It is a truly mobile-first population that many digital publishers see as a key audience for the future. We were looking forward to this talk, but nobody turned up to give it.
Oh well, the sun is out and we’re off for a pint.