New White Paper – How Publishers Can Do Marketing Better
Marketing is about reaching the right audience, and giving them what they want. Sometimes it’s about giving them something they didn’t know they wanted. Effective marketing takes time, common sense, and a little budget – but the boundless opportunity of digital makes it hard to know where to start. Publishers are inherently in tune with their audiences, but how can they reach them when marketing themselves as a business, their books and products, and their authors?
In this guide, we speak to twelve experts, who have unique insight into how best to market books, authors, and publishing houses.