Here at RibbonFish we’re quite a varied bunch, with a diverse set of interests and skills. I was employed in 2012 as our Digital Marketing Assistant to implement a blogging and social media campaign, but we want to share some of our knowledge with you too.
So, twice a week for the foreseeable future, we’ll be looking into some of the less widely understood social media outlets and what they might be able to do for your business. Most of us know about Facebook, Twitter and LinkedIn – but there are loads more out there that can help your business development and, ultimately, bottom line profit.
This week, we’ll be looking into Reddit.
What is Reddit?… Essentially, Reddit is a news site platform built around social interactions. Articles are written and submitted by users, then shared and rated by their peers.
Who uses Reddit?… Pretty much everyone who enjoys reading & writing news. Individuals, groups, and brands.
How is it good for businesses?… Content marketing is essential to any digital marketing strategy. Whether you’re a B2B or B2C company, Reddit provides another outlet for your content. If you have an interesting opinion or an insight into the latest news in your field, Reddit can help that story go viral – therefore increasing your credibility as a writer, giving your brand and your skills invaluable exposure, and hopefully driving huge traffic towards your site and your service or product. It doesn’t even need to be a tremendous effort outside of your usual blogging habits, as all you need to do is submit the article you’ve already written.
Any top tips?…
- Add a Reddit icon to your website and all your blog posts, make your content easily share-able.
- Invest time to comment on other Reddit posts, with constructive observations and criticisms.
- Have a look at SubReddits. These are sub-communities within the site which are specific to certain interests and topics. If they’re good enough, your articles can easily gather pace in these arenas.
- Monitor your stories carefully. If they receive unrelentingly negative feedback, best delete them.
- Follow “reddiquette”. Users don’t react kindly to spam so the rules are pretty strict. Read all the guidelines here.
Stay tuned for the rest of this social media series, where we’ll be looking into sites like FourSquare, Google+, SlideShare, Pinterest, and more… including some great business social media success stories. We’d be delighted to hear your thoughts or questions, just leave your comments below and register with us for easier access.