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SEPTEMBER 2016
PEARSON TO ACCELERATE THE TRANSITION FROM SCHOOL TEXTBOOKS TO DIGITAL

Pearson has recently partnered with Jisc, a UK nonprofit organisation that specialises in digital technology for higher education, continuing education and research. This year-long partnership is set to speed up the transition to e-books and to improve the company’s margins.

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AMAZON IS CHILDREN’S FAVORITE ONLINE RETAILER

Statistics from kids marketing platform SuperAwesome reveal Amazon is the favoured online retailer of children aged between 7 to 9 years old. With Amazon offering specific content and tablets for kids, children have developed a solid brand affinity with the store.

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HOW TO MARKET BOOKS FROM THE CUSTOMER’S PERSPECTIVE

This piece by Brian Jud talks about how publishers can increase their revenue by looking at the purchasing process from their customer’s perspective. Instead of focusing on the 4Ps of traditional marketing, publishers should consider the 4Cs of customer value: Content, Convenience, Cost, and Communication.

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GOOGLE LAUNCHES YOUTUBE PLAYER FOR PUBLISHERS

In partnership with Digital News Initiative (DNI), YouTube Player for publishers is now open to all European news outlets. The YouTube for publishers provides audiences with a better viewing experience across devices, while giving news organisations access to more options to monetise their videos through advertisements and content syndication. Nine European publishers joined the pilot launch in December 2015, and seven of them, including the Guardian in the UK, have been testing the player over the last few months.

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DIGITAL TEXTBOOKS ARE HELPING COLLEGE STUDENTS GET HIGHER GRADES

According to new studies by the Association of American Publishers (AAP), digital course materials are improving students’ performance. Digital textbooks offer several benefits compared to their print counterparts, including more affordable materials, engaging content, and unique features such as adaptive quizzes, simulations, animations, and practice activities. Moreover, professors are able to customise lectures based on class progress and readily update materials with new information.

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REFERRAL TRAFFIC TO PUBLISHERS FROM LINKEDIN CONTINUE TO GROW

For the last eight months, referral traffic from LinkedIn to publishers has increased steadily. LinkedIn has become the top 10 referrers of the web, and a popular traffic driver for publishers, specifically those producing business, technology and media content. Several publishers have seen 15% of their traffic come from LinkedIn.

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SHELFIE LAUNCHES EBOOK DEAL FINDER

Shelfie, the ingenious app that suggests an eBook from a photograph of its user’s physical bookshelves, announced the launch of its new Deal Finder feature. It can now monitor the prices of these suggested titles and sends alerts when a title goes on sale. The app takes the legwork out of finding deals on eBooks that customers can enjoy reading.

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CHILDREN’S PRINT BOOK MARKET IS BOOMING

2016 may be the biggest year for children’s books for the third year in a row. Print sales for children’s books for 2016 are at £209m for 2016 year to date. This is 24% of the entire print market and is in the lead of adult fiction by £3m. In terms of quantity, children’s publishing is 33% of the entire market, which means one in 3 books sold this year to date has been a children’s book.

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VIDEO GAME DEVELOPER UBISOFT INTRODUCES BOOK LINE

Renowned video game developer, Ubisoft, is set to launch an in-house publishing project and release two titles in November. The company’s new publishing line will release two Assassin’s Creed-branded books just before the opening of the feature film in December. The titles will be distributed by Penguin Random House in the UK.

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PRIZE FOR WORLD BOOK DAY AWARD TO BE FUNDED BY WALKER BOOKS

Publisher Walker Books has committed to provide £25,000 worth of books for the winning schools of The World Book Day Award (WoBoD) in March 2017. For next year’s competition, primary and secondary schools must design a display, influenced by the Walker title A Child of Books, which responds to the question: “Which stories have made the pupils and teachers of your school children of books?”

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