Yesterday I had the privilege of attending the Salesforce World Tour in London! The London ExCel centre was literally packed with Salesforce enthusiasts. As my second time attending the event, I think it’s safe to say it was even busier than last year.
The theme of the tour this year was more about enabling customers rather than sales pitches about the CRM, hence why the keynotes sessions were mainly focusing on customer stories. Chief Adoption Officer at Salesforce, Polly Sumner (@polly_sumner) went on to say:
“The tech isn’t important, what’s important are the people connecting to it.”
The show also included a great success story from Aston Martin, the car manufacturer deployed Salesforce 6 months ago and has been using the system to create their latest car, along with building brand loyalty and customer engagement with data tracking. It was a great presentation, which portrayed Salesforce as a tool for transformation. It’s safe to say I have definitely put an Aston Martin on my wish list!
I also attended three breakout sessions; one of which was about the Salesforce and Microsoft partnership. This session included many demos of solutions that integrate Salesforce with Skype for Business, OneNote, Delve and Windows 10. The next breakout session I attended was on the Marketing cloud – customer experience is the new marketing, which involved case studies on how brands such as Weight Watchers, Secret Escape and Nestlé have used the Marketing Cloud to help build a 1-to-1 customer journey.
Overall, the Salesforce World Tour was a big success this year and with the amount of people who attended the event definitely shows Salesforce is continuing to head in the right direction. I’m already looking forward to next year!