The primary functions of title management software for publishers
Title management software should fulfil a multitude of functions. At a basic level, it should be a repository for your back catalogue. In addition, it should manage titles and series in hierarchies, manage workflows and metadata, provide access to marketing information and copy, and much more.
On top of this, title management should integrate with other business-critical systems, such as CRM, production, finance, marketing automation, etc. Ideally, it should operate in the cloud for optimum speed, reliability, and security.
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