Ribbonfish created a mobile application for the publishing industry
Publishing Focus is a mobile application developed by Ribbonfish and has been released to the Android market place. The app is a vehicle for marketing our publishing knowledge and expertise and highlighting our interest in the publishing industry. The aim is to acquire and develop a dedicated readership, promote our ideas and opinions about publishing for the present and the future and provide a central source of information.
In addition to completing successful projects for major UK and US based publishing houses, we wanted to expand the Ribbonfish reach and develop awareness of our brand across the wider publishing industry. Working alongside a comprehensive blogging and white paper strategy, we required another “shop window” that tapped into an ever-expanding mobile world, demonstrated our expertise, and improved our reputation within our target audience.
The solution was to create a highly-usable and free mobile application, which would feed content from the Ribbonfish blog through to users, and encourage the sharing of content. Due to busy schedules and tight project deadlines, we had limited resources dedicated to building the application. The project needed to be time and cost-efficient.
For this reason, we sourced an app template from which to build and customise Publishing Focus. After sourcing a template from CodeCanyon, we used AngularJS language to heavily modify the existing theme, catering for Android’s design regulations and the needs of our users.
We have now released an optimised mobile application to the Android market, feeding through high quality publishing-focused articles from the Ribbonfish blog. Although still in its infancy, the app is attracting downloads from publishing and media industry professionals, authors, students, and marketers. We have acquired a stronger email list, and now intend to promote our content through this channel.
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